Redthread is smashing the sizearchy by creating custom tailored women’s apparel from selfie photos, shipped to your doorstep.
BRANDING / CREATIVE DIRECTION / CONSULTING
We believe no body should be defined by a number or a label.
PROJECT BACKGROUND
Redthread’s founder worked with Olab to create a dynamic visual brand suite. Olab strategically guided the team from founders’ concept to product launch as a collaborative creative advocate.
Olab worked across the team collaborating with stakeholders, developers, photographers and designers working to launch a minimum viable product.
Olab contributed technology consulting, design services, website and application programming, photography, and business strategy to the project team.
BRAND IDENTITY
UX
SHOPIFY DEVELOPMENT
WEB DESIGN
BRANDING
CREATIVE DIRECTION
POSITIONING
PHOTOGRAPHY
HQ: San Francisco, California
Credits
Meghan Litchfield / Founder
Cala Platform
Slow Clouds Development
Jay Adams Photography