GOCHG is a global blockchain framework setting out to incentivize positive action.
strategy / Design / leadership
Identity Design
incentivizing positive action
Project info
GOCHG is a blockchain project that aims to incentivize positive actions to help cultivate progress.
Imagine this, you receive a prompt from GOCHG, you notice your favorite business entity and local benefit organization are sponsoring the call-to-action. You accept the challenge, perform, record and upload the action to your profile, and in return you receive some valuable cryptocurrency tokens. And so does a local benefit entity.
Sounds like a slam dunk right? Well, it’s actually a three point shot helping brands connect with the next generation of conscious consumers to help create positive change on a local level.
Design Elements
Style Guide
Social Initiative
heightening awareness
Through easy to digest call-to-action posts, Gochange helps motivate grass roots action through an impression engine that drives positive awareness through incentivized take-action-campaigns.
ICOnography DESIGN
Project Background
OLAB partnered with a motivated team of outdoor inspired entrepreneurs to help create a blockchain platform with sustainability and connectivity as a driving focus. By heightening awareness and incentivizing simple call-to-actions on a global scale, GOCHG aims to create positive impact.
As strategic creative partner, OLAB led the GOCHG team into visual and virtual space working across disciplines to create a compelling story, brand identity, keynote presentations, digital communications, campaign strategy, creative assets, and interface designs for blockchain applications.
BRAND IDENTITY
WEB DESIGN
Strategy
Blockchain
development
CRYPTOCURRENCY
Truckee, California
Credit
Alex Barret
Matt Chappell
Mike Hatchett
Ben Cooper
Jamie Simon
TJ Smith