The Elite Study is a Stanford research project discovering the genetic determinants of elite athletes.

BRANDING / CREATIVE DIRECTION / consulting

PROJECT BACKGROUND

Olab produced an in-depth visual brand identity with Stanford’s Elite Study research team. Inspired by the DNA Helix, the brand identity is striking, flexible, and works within the boundaries of the Stanford brand guidelines. Olab provided design services and consulted on strategy and communication framework.

The ELITE study aims to uncover the genetic determinants of human aerobic performance by recruiting 10,000 athletes with maximal aerobic capacity in the top 1% of the population. By better understanding the genetic basis of maximal aerobic capacity, The Elite Study aims to provide insights into the mechanistic underpinnings of human endurance performance.