CAPTURE A FEELING

One ride away from a good day.

Project initiative

born from the ride

Olab and Pacos created a community frenzy by releasing a new brand identity on limited batches of Tour D’Italia inspired water bottles. The sweet success of these bottles lead to local collabs with Specialized, Rapha, Status MTB, Velocio, Skida, Psychic Studios, Known Supply, Giro, and Mons Royale. These actions solidified the stores position as a core Norcal player in outdoor retail.

PROJECT BACKGROUND

Established in 1979, Pacos is a premier bicycle and ski outfitter in Northern California. Committed to serving and cultivating the cycling and ski community, Pacos aims to elevate service and strengthen community through a brick & mortar focused gear hub experience with a supportive give back culture.

Olab produced an in-depth evolutionary rebrand of all visual materials through deep search workshops and strategy development sessions with the team. During initial phases, Olab created a relevant and impactful brand update driven by community connection, environmental stewardship, and customer activation.

Pacos is one of Olab’s core clients and we continue to refine our communication and marketing efforts as the brand’s management and marketing team. Currently, we are working to create several new locations in addition to creating strong brand connection through local outdoor advocacy, stewardship, and conservation efforts.